Claim These Words: Headway app launches Instagram mask with supportive book insights

Headway launches social campaign ‘Claim These Words.’ The goal is to remind people that important words said at the right time can save a person and that you should help yourself before saving others.

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Year to year, World Mental Health Day is commemorated on October 10 to raise awareness about psychological issues. Approximately 280 million people in the world have depression, says the Institute of Health Metrics and Evaluation. Headway, an EdTech product and the most downloaded app worldwide in a book summary niche since October 2020 according to SensorTower, has joined the Mental Health Day and launched an Instagram Mask Claim These Words with 20+ supportive insights from mental health and self-growth bestsellers.

The goal of the Instagram mask is to remind people that words of support matter. They can make you smile, bring back inner balance, and sometimes even save a life. But first and foremost, it’s crucial to say these statements to yourself. Help yourself before saving others. And now it is possible with the Instagram face filter Claim These Words — you just have to find the mask on the @headway_app account or follow the link. After opening it, tap the screen, and get your own supportive insight from a book. Claim these words and inspire your friends!

Among the insights, there are important words from such titles: The Subtle Art of Not Giving a F*ck (Mark Manson), Don’t Feed The Monkey Mind (Jennifer Shannon), Man’s Search for Meaning (Viktor E. Frankl), Feeling Great (David D. Burns), The Art of Happiness (Dalai Lama), Declutter Your Mind (S.J. Scott, Barrie Davenport), Buy Yourself The F*cking Lilies (Tara Schuster).

Insights were taken from the book summaries that Headway creates based on nonfiction bestsellers.

‘Modern world’s pace doesn’t always let us dive into reading, yet books remain an invaluable source of knowledge and support. We would like to share inspiring insights from lots of cool books in the form of an interactive Instagram mask to help people get — and provide! — much-needed encouragement.’

Anton Pavlovsky, CEO and founder of Headway

What is a summary anyways?

Have you ever wished that you could read an entire book in 15 minutes or less without missing all the crucial information? After all, there are dozens of worthy titles in the world. However, even if you dedicated every single minute of your life to reading, that wouldn’t be enough to dig into all the books. That’s when summaries come to help.

A summary is a unique piece of content written based on a book. The goal is to filter all extra sentences and pages and keep only those pieces and thoughts that are really useful. Headway has an entire summary production team with writers, editors, and proofreaders that creates magic in the form of 5 chapters.

But don’t be afraid. It’s not just a dry text that is boring to read. Most impactful insights and quotes are highlighted in the most remarkable way. There is no chance that you will miss any of them!

Authenticity and uniqueness

At Headway, every piece of content is original. The team picks the most outstanding books, and our talented writers turn them into 15-minute reads. No critical information is excluded from summaries! Only the best insights and minimum time to read them. What’s more? Our groundbreaking illustrator creates all book covers! Take a minute to look into all the metaphors inside the book jackets. It’s worth it! 

One more outstanding feature of Headway is the customization of recommendations. After you fill the quiz, you get access to your account that processes all the information. Based on it, you get your very own book recommendations in the Today for you section.

On top of that, there are editor-picked collections. We know that it can be a little overwhelming to see so many books and decide where to start. That’s why collections are great helpers. Dive into multiple topics like productivity, self-growth, happiness, and many others. This is a great way to begin your journey with Headway!

Read & listen anywhere

Not only is there a massive collection of nonfiction book summaries, but there are also audio versions to every 15-min read! Whether you have a break at work or you don’t want to waste your time on the road, it is a perfect option to learn and evolve any second given.

What’s more? With Headway, you don’t always need to have an Internet connection. You can download any summary or audio and read or listen to it at any moment. That’s what we call limitless access to knowledge.

Challenge accepted!

Do you struggle with sticking to consistency? Worry no more! We’ve created unique reading challenges for different goals. Choose what you want to achieve and follow the challenge to see amazing results in 28 days or less. But what’s the fun without a little competition? Dare your friends to accept the challenge with you, see who will earn all achievements quicker, and don’t forget to discuss the insights you enjoyed the most together!

To personalize your reading experience, set up your goal:

Dive into the best insights

Not only are our writers the magicians of turning a book into 15-minute summaries, but they are also pros at highlighting key ideas and turning them into insights! There is no chance you miss them as we’ve created the most comfortable navigation through summaries so that you never miss important thoughts and words from the author. 

But that’s not all! Every day you get the portion of the most relatable Daily Insights inside the app. We know how important it is sometimes to share what inspires you with others. And it is possible with Headway! You can share Daily Insights to your Instagram stories and give others a glimpse of your source of motivation.

Memorize it!

One of the features that we are most proud of is Spaced Repetition. It is a proven learning technique that is based on flashcards and aims to help with memorizing. How does it work? It’s simple! While reading a summary, you just need to select a word or an insight you’d like to memorize, and voilà — it turns into the flashcard in the Spaced Repetition section. Once you’ve learned certain information, the flashcard will be saved in your history. Don’t forget to check and revise it. This feature is also perfect for readers who speak English as a second language. You can add the dictionaries you need to your flashcards and improve your vocabulary.

Celebrate your progress

In the Me section, you will find your reading achievements. Check out how well you are doing compared to other Headway users, set timing goals of how much do you want to read per day, and, of course, check your current streak! Don’t worry; you will get reminders about how much time is left to finish your daily reading session, so you will never lose your score. That’s an excellent idea for the intellectual competition between your friends, family, and colleagues.

Widgets all the way

Yes, that’s correct. Now inspiration is always in your pocket and speaks to you every time you unlock your phone. Our team picks the best quotes and insights for Headway widgets to keep you motivated every second. And what can we say? Our users love this new feature!

Worldwide recognized app

Apple has already recognized Headway in categories like Popular Apps to Try, This Week’s Favorite, Learn More Everyday, Read More, Achieve More, and New Apps We Love in more than 140+ countries. Headway’s biggest markets are the USA, the UK, New Zealand, Canada, and more than 7 million users have already downloaded the app! Not bad for the app that appeared only in 2019, ha?

The outstanding team

Talented and inspired people who share one common goal is the best definition of the Headway team. Our mission is to provide every person on Earth with an easy way to learn and get knowledge from the world’s best books. Being a multicultural international team, we share our experience and expertise with each other to make our product better. Every member of Headway is a brilliant specialist who adds uniqueness, passion, and new ideas to the app. People are the most significant value of Headway as they are the vital driving force that made the app successful.

We want more people to find out about Headway as we believe in what we do. Helping others become better and smarter is our primary goal, and we go towards it, steadily and firmly. 

Download the Headway app now to join our fantastic community and change your life forever!

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